Monday, November 7, 2011


Halloween was not celebrated in Japan until recent years, but now it's becoming popular year after year and is also used for marketing purposes.

Department stores sell Halloween decorations, costumes and also sweets. Everywhere you look it's Halloween.
But for me the most interesting part is how for example bakeries change their products for Halloween. You find cookies and sweets with orange colour and "Halloween decoration". Tee shops sell special Halloween tea and this year I saw a fresh juice store which sold "Halloween Juice", which had the look of blood.
Japanese people buy, buy and buy and every year more creative ideas how to use Halloween for marketing campaigns/promotions can be found, at least in Tokyo.

Hope you enjoyed Halloween as well ;-)