Direct Marketing Monitor International

The Direct Marketing Monitor International (DMMI) is a survey of the Direct Marketing climate in 30 countries, based on interviews of 18,500 private consumers worldwide. The study provides up-to-date economic data, information regarding the acceptance and use of dialogue marketing as well as consumer, industry and mail-order trends worth knowing.

The six core issues/questions are:
1. In which countries are mailings the most widespread?
2. Which countries are most receptive to mailings?
3. Which consumers are particularly interested in mailings?
4. What do consumers find appealing about mailings?
5. How high are penetration levels for mailings compared to other advertising media?
6. Which products and thematic areas get the best responses from consumers?

Here are some findings about the Japanese market from 2008:


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Best,

Edda

PS: You can also order a free copy of the international marketing facts 2008(CD and/or printed version) here. The side is in German only, please contact me for assistance.