Friday, June 17, 2011

Black cats as a corporate brand/symbol!?

Today I want to focus on the brand of Yamato Holdings, one of YDM's mother companies. Their corporate brand or symbol is very unique and has a very high recognition value.

It's a black cat, carrying it's kitten.

This corporate brand comes from Yamato's philosophy and attitude to its clients. The handling of parcels has to be as careful as if a parent cat is nipping its kitten to carry it.

This logo has been determined in 1957, but Yamato already founded it in 1919.

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