Sunday, May 29, 2011

It's Coffee Time!

Did you know that with 3.3 kg per capita / year, the total coffee consumption in Japan ranks no. 3 in the world (after US and GE), representing a strong, competitive market?

According to All Japan Coffee Association fresh coffee beans were mainly imported in 2009 from Brazil, Columbia, Vietnam and Indonesia.
Japanese consume a large variety of products (43% instant, 30% regular) and mainly enjoy their coffee at home.
The target group ages 40-59 consume 30% more than average and is highly attractive.

Popular are also "ready to drink coffee", e.g. liquid coffee in a tin which can be purchased at any convenient store or vending machine (available warm):

Have a good week,


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