Wednesday, May 4, 2011


QR-Codes (QR= Quick Response) is a specific matrix code, readable by camera phones. Founded 1994 in Japan, the code usually consists of black modules arranged in a square pattern on a white background.

For marketing it's a very easy and cheap way to to link offline marketing campaigns to online. Consumers just have to take a picture of the code and will then be transfered to the specific page of the advertiser. These QR-Codes are great to integrate in Direct Mail campaigns.

In Japan QR-Codes are very popular, whereas in many other parts of the world they are hardly used.

These days technology is so sophisticated, so designers are able to develope creative, colored QR-Codes.
I found some great examples on this webpage; here already some impressions:

Louis Vuitton

Marc Jacobs

Glico Dororich

Once again here the Link.



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